The systems, running.
Descriptions of a pipeline only get you so far. These are working reconstructions of software I shipped for clients — real layouts, real logic, synthetic data. Click through them.
UnlockM · revenue engine
A community platform for marketing leaders. The engine captures engagement signals, qualifies prospects with AI, scores them, and runs acquisition and retention outreach on its own. Below is its dashboard, and then the piece of it worth explaining properly.
The qualification airlock. Capture is automatic — anyone who engages with a founder post gets scored against ICP. Entry into the CRM is not. Nothing reaches Leads or Pipeline until a human promotes it.
- Title matches ICP (CMO)
- Engaged 3 posts in 14 days
- Commented, did not just like
A manual promotion bypasses the ICP score on purpose — the operator outranks the model.
ABX · account steering
The screen a sales team opens first. It ranks accounts by how much has actually happened on them, shows what the qualification gate threw out and why, and holds the hottest accounts in a queue instead of firing them straight at the CRM. Nothing reaches a rep until a human releases it.
| ANTI-ICP INDUSTRY | 612 | |
| HEADCOUNT OUT OF BAND | 431 | |
| ALREADY IN PIPELINE | 288 | |
| COMPETITOR DETECTED | 96 | |
| NO DOMAIN RESOLVED | 74 |
| NURTURING REPLY | +12 | 18 |
| CONTENT DOWNLOAD | +8 | 44 |
| LINKEDIN ENGAGEMENT | +5 | 96 |
| WEB VISIT, HIGH INTENT | +3 | 126 |
| ACCOUNT | HEAT | SCORE | SIG | KDM | STATE |
|---|---|---|---|---|---|
| HALDEN ENERGI | BURNING | 94 | 9 | 3 | HELD |
| MARCHETTI INDUSTRIE | BURNING | 91 | 7 | 2 | HELD |
| BRIGHTLANE RETAIL | BURNING | 88 | 6 | 4 | HELD |
| OSTARA HEALTH | HOT | 76 | 4 | 2 | QUEUED |
| FERROVIA NORD | HOT | 74 | 5 | 1 | QUEUED |
| VANTOR GROUP | WARM | 58 | 2 | 0 | WATCHING |
| TESSERA BANK | WARM | 54 | 2 | 1 | WATCHING |
More systems land here — Style Foundry's live theme switcher next.