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Notes, videos,
signals.
Field notes on Growth engineering, autonomous pipelines, and the apps that make signal louder than noise.
The tools are rented
Everyone asks which platforms I know. It is close to the least useful thing you can ask me.
Somewhere in the first twenty minutes of every kickoff call, someone walks me through the stack and asks whether I am comfortable with it. I always say yes, and most of the time I have never opened the thing.
- Aug 4, 2026
Why my scoring engine kept breaking, and what actually fixed it
I rebuilt the same account scoring engine more times than I want to admit. It was not the model. It was that every channel carried its own logic, and no two agreed.
EN→ - Jun 21, 2026
GTM is an intelligence problem
The core of the job is doubting every piece of information that crosses your desk. Is it real? Is it current? Who does it serve? And the one that matters most: does it actually change anything, or does it just feel like it does? Most of go-to-market is people reacting at full speed to data they never questioned.
EN→