Notes, videos,
signals.

GTM is an intelligence problem

You can't take the analyst out of the man.

The core of the job is doubting every piece of information that crosses your desk. Is it real? Is it current? Who does it serve? And the one that matters most: does it actually change anything, or does it just feel like it does? Most of go-to-market is people reacting at full speed to data they never questioned.